Each year, eCommerce circles earmark a series of dates with unparalleled enthusiasm: the double dates, notably 10.10, 11.11, and 12.12. Predominantly celebrated in Asia, 11.11, originally stemming from China's Singles' Day, has been a frontrunner, but its counterparts, 10.10 and 12.12, are equally pivotal in the world of online sales. Together, these dates have metamorphosed into a global shopping festival with key players like Shopee and Lazada leading the charge.
These days are more than just dates on the sales calendar; they symbolize the peak of online promotions, where brands offer massive discounts, and consumers eagerly await to snag the best deals.
The allure of double-day sales is undeniable.
They not only boost traffic and revenue for brands but also deepen customer engagement and loyalty. However, such events can be a double-edged sword. Juggling double-digit campaigns, especially on major platforms like Shopee and Lazada simultaneously, can quickly become overwhelming for brands. Balancing the various aspects, such as pricing, marketing, inventory, and advertising, requires precise planning and execution.
To help brands succeed on Shopee and Lazda, here is a comprehensive guide, with actionable tips and insights that can help brands implement strategies to 2x their sales on these marketplaces
Double Digit Day Campaigns on Shopee and Lazada are unique, demanding specific strategies that differ from conventional promotions. To tap into the vast potential of sales events like 11.11 on these platforms, brands need a targeted strategy devised well in advance.
First and foremost, understand the nuances of these marketplaces. Platforms like Lazada and Shopee prioritize CPAS (Collaborative Performance Advertising Solution) on Facebook & Instagram during double-digit days. These CPAS campaigns act as a bridge, driving consumers back to their "Add to Cart" actions on each marketplace, urging them to finalize those lingering purchases during the sale event.
While the above strategies are tailored for Shopee and Lazada's double-digit days, brands shouldn't ignore the foundational basics. Keep the momentum going with compelling graphics, strategic email marketing, and cohesive content calendars, ensuring that your message resonates powerfully no matter the platform or occasion.
In the vast digital shopping universe, a brand's visibility is determined by how well its product listings are optimized. For marketplaces like Shopee and Lazada, this is the front line of customer interaction. Start with crafting compelling product titles that are both keyword-rich and customer-friendly. Detailed and engaging descriptions can further guide a potential buyer's journey, answering queries and emphasizing unique selling propositions.
Quality visuals are non-negotiable. High-resolution images from multiple angles, coupled with videos or GIFs, can offer a near-tangible product experience. Additionally, ensure that the information about discounts, promotions, and bundle offers is clearly highlighted and easily comprehensible.
Furthermore, gather and respond to reviews, utilizing them as a tool for continuous improvement and building trust. Integrating seamless and intuitive keyword research ensures that your products rank high in search results, making them easily discoverable for eager shoppers. Remember, an optimized listing isn't just about visibility—it's about creating a comprehensive, engaging, and trustworthy shopping experience for your potential customers.
In the heart of the Payday Sale and Double Day Sale events, discounts and promotions act as potent magnets, drawing shoppers in droves. However, it's crucial to strike a balance by offering discounts that not only appeal to customers but also ensure sustainability for your business. Embracing strategies such as bundle deals, free shipping, and other enticing incentives can significantly enhance the propensity for customers to finalize their purchases.
To further elevate your promotional game, consider these bonus strategies:
Product bundling is a smart sales strategy, combining complementary products to entice customers with perceived value enhancements. Not only does this approach provide a richer shopping experience, but it can also boost the average order value. Here are some prominent product bundling strategies brands can harness:
Real-time insights offer a competitive edge, especially during high-stakes double-digit sales events. By harnessing real-time data, brands can ensure their ad campaigns on marketplaces are not only responsive but also anticipatory, maximizing conversions and sales during pivotal double-digit sale events.
Navigating the bustling world of marketplaces requires agility, responsiveness, and an unwavering focus on real-time data. Success on platforms like Shopee and Lazada isn't just about having attractive offers; it's about continuously tuning into the pulse of the market, understanding consumer behavior, and adapting your campaigns accordingly.
However, staying atop this tidal wave of data and evolving strategies can be overwhelming. That's where Graas marketplace management comes into play.
By entrusting your marketplace operations to the experts at Graas, you ensure that every aspect, from listings to real-time ad optimizations, is managed meticulously, setting your brand up for double the success.
So, are you ready to dive in and make the most of these marketplaces? With the right approach and partners, doubling your sales is not just a possibility—it's a guarantee.