Each year, eCommerce circles earmark a series of dates with unparalleled enthusiasm: the double dates, notably 10.10, 11.11, and 12.12. Predominantly celebrated in Asia, 11.11, originally stemming from China's Singles' Day, has been a frontrunner, but its counterparts, 10.10 and 12.12, are equally pivotal in the world of online sales. Together, these dates have metamorphosed into a global shopping festival with key players like Shopee and Lazada leading the charge.
These days are more than just dates on the sales calendar; they symbolize the peak of online promotions, where brands offer massive discounts, and consumers eagerly await to snag the best deals.
The allure of double-day sales is undeniable.
They not only boost traffic and revenue for brands but also deepen customer engagement and loyalty. However, such events can be a double-edged sword. Juggling double-digit campaigns, especially on major platforms like Shopee and Lazada simultaneously, can quickly become overwhelming for brands. Balancing the various aspects, such as pricing, marketing, inventory, and advertising, requires precise planning and execution.
To help brands succeed on Shopee and Lazda, here is a comprehensive guide, with actionable tips and insights that can help brands implement strategies to 2x their sales on these marketplaces
5 Strategies to Win Double Digit Campaigns on Shopee and Lazada Marketplaces
Here are five strategies to help you 2X your sales on Shopee and Lazada marketplaces:
1. Get Started Early with a Well-Defined Promotion Strategy
Double Digit Day Campaigns on Shopee and Lazada are unique, demanding specific strategies that differ from conventional promotions. To tap into the vast potential of sales events like 11.11 on these platforms, brands need a targeted strategy devised well in advance.
First and foremost, understand the nuances of these marketplaces. Platforms like Lazada and Shopee prioritize CPAS (Collaborative Performance Advertising Solution) on Facebook & Instagram during double-digit days. These CPAS campaigns act as a bridge, driving consumers back to their "Add to Cart" actions on each marketplace, urging them to finalize those lingering purchases during the sale event.
Here are tailored strategies to ensure your brand shines on these double-digit days:
Leverage CPAS Campaigns: Use platforms like Facebook & Instagram to run CPAS campaigns. These are designed to remind users of their incomplete purchases on Shopee and Lazada, nudging them to complete the buying process during the sale.
Optimize for Traffic Campaigns: On double-digit days, it's all about getting as many eyes on your products as possible. Prioritize traffic campaigns to ensure maximum visibility, leading to increased chances of conversions.
Unified Branding: While the strategies might be different, ensure that your branding, from graphics to product descriptions, remains consistent across these platforms and your marketing channels. This consistency offers consumers a seamless experience, no matter where they interact with your brand.
Engage with ATC Reminders: Encourage consumers to return to their "Add to Cart" (ATC) actions by leveraging platform-specific tools and reminders. This tactic can substantially increase the chances of a product sitting in a cart converting to a sale during these peak times.
While the above strategies are tailored for Shopee and Lazada's double-digit days, brands shouldn't ignore the foundational basics. Keep the momentum going with compelling graphics, strategic email marketing, and cohesive content calendars, ensuring that your message resonates powerfully no matter the platform or occasion.
2. Master Your Marketplace Listings with Strategic Optimization
In the vast digital shopping universe, a brand's visibility is determined by how well its product listings are optimized. For marketplaces like Shopee and Lazada, this is the front line of customer interaction. Start with crafting compelling product titles that are both keyword-rich and customer-friendly. Detailed and engaging descriptions can further guide a potential buyer's journey, answering queries and emphasizing unique selling propositions.
Quality visuals are non-negotiable. High-resolution images from multiple angles, coupled with videos or GIFs, can offer a near-tangible product experience. Additionally, ensure that the information about discounts, promotions, and bundle offers is clearly highlighted and easily comprehensible.
Furthermore, gather and respond to reviews, utilizing them as a tool for continuous improvement and building trust. Integrating seamless and intuitive keyword research ensures that your products rank high in search results, making them easily discoverable for eager shoppers. Remember, an optimized listing isn't just about visibility—it's about creating a comprehensive, engaging, and trustworthy shopping experience for your potential customers.
3. Craft Alluring Discounts & Promotions to Captivate Shoppers
In the heart of the Payday Sale and Double Day Sale events, discounts and promotions act as potent magnets, drawing shoppers in droves. However, it's crucial to strike a balance by offering discounts that not only appeal to customers but also ensure sustainability for your business. Embracing strategies such as bundle deals, free shipping, and other enticing incentives can significantly enhance the propensity for customers to finalize their purchases.
To further elevate your promotional game, consider these bonus strategies:
Diversify Your Discounts: A one-size-fits-all approach rarely works in promotions. Offer a mix of product-specific discounts for those hunting niche deals, and site-wide discounts to attract a broader audience. This ensures every visitor finds something that suits their shopping appetite.
Dynamic Pricing: Harness the power of technology by deploying dynamic pricing. Personalize discounts based on a customer's shopping behavior and purchase history, providing them with tailored offers that are hard to resist.
Foster a Sense of Urgency: Humans are naturally inclined to avoid missing out. Amplify this emotion by integrating countdown clocks, signaling the dwindling time for a particular deal. Similarly, displaying limited stock quantities can prompt quicker purchase decisions, leveraging the fear of missing out on a coveted item.
4. Experiment with Product Bundling
Product bundling is a smart sales strategy, combining complementary products to entice customers with perceived value enhancements. Not only does this approach provide a richer shopping experience, but it can also boost the average order value. Here are some prominent product bundling strategies brands can harness:
Complementary Bundling: This is perhaps the most intuitive type. Pair products that naturally complement each other. For instance, a smartphone might come with a protective case and screen protector.
Mixed Bundling: Offer products both individually and as part of a bundle. This provides the customer the freedom to choose, appealing to both those looking for a deal and those wanting a specific product.
Bundle Pricing Tiers: Similar to subscription tiers, create bundles at different price points with varying product combinations, allowing customers to choose a bundle that aligns with their budget and needs.
Buy One Get One (BOGO): An evergreen strategy that still holds sway. While the classic is "Buy One Get One Free," variations can include "Buy One Get the Second at 50% off."
Starter Kits: Perfect for those newly introduced to a brand or product type. For instance, skincare brands might offer starter kits with smaller sizes of essential products.
5. Optimize Ad Campaigns based on Real-time Insights
Real-time insights offer a competitive edge, especially during high-stakes double-digit sales events. By harnessing real-time data, brands can ensure their ad campaigns on marketplaces are not only responsive but also anticipatory, maximizing conversions and sales during pivotal double-digit sale events.
To optimize campaigns effectively for such peak sales periods, brands should consider:
Adaptive Campaigns: Utilize real-time data to adapt ad content, targeting criteria, or promotional offers instantly. If certain products are trending or specific demographics are showing heightened engagement, pivot the campaign to amplify these elements.
Dynamic Budget Reallocation: Double-digit sales can have fluctuating demand patterns. Monitor the performance metrics continuously, and if certain ads or platforms are driving higher conversions, redirect more budget towards them to capitalize on their momentum.
Real-time Engagement Analysis: Identify which creatives, call-to-actions, or product highlights resonate the most with the audience during the sale. Fine-tune the ads by promoting top-performing elements to keep the engagement rates soaring.
Predictive Flash Promotions: Using real-time insights, anticipate surges in traffic or product interest. Trigger flash promotions or special offers just ahead of these surges to capture and convert this influx of potential buyers.
Ready to 2X your Sales on Shopee and Lazada?
Navigating the bustling world of marketplaces requires agility, responsiveness, and an unwavering focus on real-time data. Success on platforms like Shopee and Lazada isn't just about having attractive offers; it's about continuously tuning into the pulse of the market, understanding consumer behavior, and adapting your campaigns accordingly.
However, staying atop this tidal wave of data and evolving strategies can be overwhelming. That's where Graas marketplace management comes into play.
By entrusting your marketplace operations to the experts at Graas, you ensure that every aspect, from listings to real-time ad optimizations, is managed meticulously, setting your brand up for double the success.
So, are you ready to dive in and make the most of these marketplaces? With the right approach and partners, doubling your sales is not just a possibility—it's a guarantee.