Types of analytics, and why they are important for your eCommerce brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
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Graas
Apr 15, 20225 min read
Attribution Models: Which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
Graas
Feb 11, 20223 min read
Minimize fallout from inventory stockouts with Graas' AI Predictive Engine
Stockouts are every eCommerce brand’s worst nightmare. Not only do they lead to lost sales, but out-of-stock items also result in reduced...
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