How eCommerce brands can use data & analytics to improve Customer Engagement
Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...
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Graas
Jul 22, 20215 min read
Cohort Analysis, And Why It Is Important In eCommerce
What is a cohort? A cohort is defined as a group of people who share one or more common characteristics, attributes, or behaviour, over a...
Graas
Jun 24, 20215 min read
Guide To Increasing Customer Lifetime Value
Entrepreneurs dream of building a business that caters to millions while also keeping their focus trained on satisfying every individual...
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