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Graas
Apr 29, 20223 min read
Types of analytics, and why they are important for your eCommerce brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
Graas
Apr 22, 20224 min read
Campaign Optimization hacks for your eCommerce brands
The consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Graas
Apr 15, 20225 min read
Attribution Models: Which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
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