Analytics 24/26

Mar 24, 20224 min read

The complete guide to Average Revenue Per Visitor (ARPV)

eCommerce brands often look at metrics to understand operational health. The usual metrics include conversion rate and average order...

Feb 11, 20223 min read

Minimize fallout from inventory stockouts with Graas' AI Predictive Engine

Stockouts are every eCommerce brand’s worst nightmare. Not only do they lead to lost sales, but out-of-stock items also result in reduced...

Dec 29, 20215 min read

Here’s how to make product analytics and marketing analytics work for your eCommerce brand

Every eCommerce brand in its growth stage reaches a phase where it experiences apparent stagnation. At this stage, there may also be a...