Analytics 8/26

Sep 6, 20247 min read

Why Attribution is Key to Scaling Performance Marketing in eCommerce

E-commerce performance marketing helps in building the first point of contact with consumers in most cases. However, as more businesses...

Aug 30, 20247 min read

How Using Graas’ Predict You Can Optimize Your eCommerce Revenue?

Predictive analytics allows eCommerce businesses to stay ahead of market trends, helping them anticipate customer behavior and optimize...

Aug 26, 20247 min read

ROAS or ROI: Which Metric Should You Use to Optimize Ad Campaign?

eCommerce businesses have unprecedented access to advanced technologies that enable them to reach and influence potential customers...