Campaign Analytics

Dec 94 min read

Difference Between eCommerce Remarketing and Retargeting: How eCommerce Retargeting Can Improve Your Sales

Remarketing and retargeting are terms that often pop up in eCommerce marketing strategies, and it’s easy to see why they’re used...

Dec 65 min read

How Agencies Can Scale eCommerce Brand Campaigns for Clients with Graas' Analytics Tool

You must have heard about the principle of reciprocity . It suggests when people invest in you, they expect a return of equal or greater...

Nov 204 min read

Brand Awareness vs. Conversions on Meta Ads: What New eCommerce Brands Should Focus On?

eCommerce is a competitive space. Whether you’re a new brand or one with an established audience, successful businesses are those that...