Campaign Analytics

Nov 85 min read

Turn eCommerce Traffic Into Conversions With Predictive Analytics

Businesses that use data-driven marketing strategies experience 20% more return on marketing investment (MROI) compared to those that...

Nov 45 min read

Is High Ad Spend With a High Conversion Rate a Bad Thing? Understanding the Balance

Ads are essential tools for driving traffic and sales for eCommerce businesses. It’s commonly believed that higher ad spend will...

Oct 137 min read

How eCommerce analytics can overcome festive season/ mega campaign sale challenges

While festive and mega-campaign sale season is a great business opportunity, it comes with its own challenges. But sale season is not the...