Campaign Analytics 4/12

Sep 208 min read

How to Automate eCommerce Reporting with eCommerce Analytics Tool

Running a successful eCommerce business requires decisions from multiple perspectives — marketing, sales, branding, and more. It's not a...

Sep 67 min read

Why Attribution is Key to Scaling Performance Marketing in eCommerce

E-commerce performance marketing helps in building the first point of contact with consumers in most cases. However, as more businesses...

Aug 267 min read

ROAS or ROI: Which Metric Should You Use to Optimize Ad Campaign?

eCommerce businesses have unprecedented access to advanced technologies that enable them to reach and influence potential customers...