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Why Data Silos in Sales and Marketing Will Hurt Your eCommerce Business?
Data is the backbone of every decision in eCommerce—from refining marketing strategies to optimizing sales funnels. However, many...
Graas
Dec 19, 20246 min read


How Pricing Strategies Shape eCommerce Growth and Profitability
Product pricing can greatly influence brand perception, sales, and profitability. However, multiple tangents should be considered before...
Graas
Dec 16, 20245 min read


How to Master eCommerce Cross-Channel Attribution
In the competitive landscape of eCommerce, understanding how customers interact with various marketing channels is crucial for driving...
Graas
Dec 12, 20244 min read
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