GraasJul 1, 20225 min readWhy eCommerce brands need a 'single view' of their data | Graas You have set up your eCommerce brand online - the website is up and running, you manage the inventory across various marketplaces,...
GraasApr 15, 20225 min readAttribution Models: Which channel would you give credit to?A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
GraasDec 29, 20215 min readHere’s how to make product analytics and marketing analytics work for your eCommerce brandEvery eCommerce brand in its growth stage reaches a phase where it experiences apparent stagnation. At this stage, there may also be a...