eCommerce Insights 3/10

Jun 282 min read

Gross Merchandise Value (GMV) vs Revenue – How Shopee, Lazada, TikTok, Amazon, Shopify and other platforms calculate and report numbers

Confused about how different platforms report revenue? Here is a ready reckoner. If you run an eCommerce business, chances are you use...

Jun 35 min read

6 Biggest Challenges in eCommerce Attribution

Since Google announced that it is considering a cookie-less future, eCommerce attribution has become crucial for running a successful...

Feb 157 min read

Graas: The Ultimate eCommerce Analytics Platform

The dynamics of eCommerce are changing with each passing day. This constant change, combined with the surge in competition, makes the...