Types of analytics, and why they are important for your eCommerce brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
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Graas
Nov 19, 20215 min read
How To Segment Your Audience For Better Sales, Better Retention, And Sustainable Growth
We all know that one-size-fits-all marketing and growth strategies don’t work, particularly in a domain like eCommerce where customer...
Graas
Aug 2, 20214 min read
How eCommerce brands can use data & analytics to improve Customer Engagement
Measuring the depth of customer interactions By one industry-derived definition, the term “Customer engagement” pertains to the ongoing...
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