eCommerce Metrics

Nov 85 min read

Turn eCommerce Traffic Into Conversions With Predictive Analytics

Businesses that use data-driven marketing strategies experience 20% more return on marketing investment (MROI) compared to those that...

Nov 45 min read

Is High Ad Spend With a High Conversion Rate a Bad Thing? Understanding the Balance

Ads are essential tools for driving traffic and sales for eCommerce businesses. It’s commonly believed that higher ad spend will...

Oct 286 min read

How You Can Unlock Revenue Growth with Product and SKU Analytics

The products driving your success today might not hold the same appeal tomorrow. Trends shift rapidly, and what’s in demand can change...