Types of analytics, and why they are important for your eCommerce brand
In terms of our ability to use numbers to drive decisions, we’ve come a long way from using Excel spreadsheets. When Google Analytics was...
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Graas
Apr 22, 20224 min read
Campaign Optimization hacks for your eCommerce brands
The consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Graas
Nov 19, 20215 min read
How To Segment Your Audience For Better Sales, Better Retention, And Sustainable Growth
We all know that one-size-fits-all marketing and growth strategies don’t work, particularly in a domain like eCommerce where customer...
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