eCommerce Tools 4/12

Sep 134 min read

What is GMV and Why is it Important for eCommerce Marketplace Sellers?

Measuring success for your eCommerce business is no longer a simple aspect. As more platforms, data sources, and variables are coming in,...

Sep 67 min read

Why Attribution is Key to Scaling Performance Marketing in eCommerce

E-commerce performance marketing helps in building the first point of contact with consumers in most cases. However, as more businesses...

Aug 267 min read

ROAS or ROI: Which Metric Should You Use to Optimize Ad Campaign?

eCommerce businesses have unprecedented access to advanced technologies that enable them to reach and influence potential customers...