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Graas
Apr 22, 20224 min read
Campaign Optimization hacks for your eCommerce brands
The consumer market today is the most dynamic it has ever been. As a result, it becomes especially tricky for brands to manage and...
Graas
Apr 15, 20225 min read
Attribution Models: Which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of...
Graas
Mar 24, 20224 min read
The complete guide to Average Revenue Per Visitor (ARPV)
eCommerce brands often look at metrics to understand operational health. The usual metrics include conversion rate and average order...
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