Attribution
Rely on science, not gut instinct
Today’s customer purchase journeys are increasingly non-linear, with buyers engaging with brands across multiple touchpoints before making their final decisions. This complex, multi-touch marketing environment generates vast and intricate datasets that are challenging to manage. Manual data analysis is time-intensive, error-prone, and often results in inaccurate attribution.
Graas automates real-time data integration from all sales and marketing channels, delivering a unified view of the customer journey. This enables precise attribution analysis and actionable insights to enhance conversion rates. Accurate attribution is essential for understanding campaign effectiveness, optimizing strategies, and maximizing return on investment.
Benefits of attribution
Better understanding
of marketing ROI
Track channel performance and reallocate resources to maximize ROI by focusing on what works best.
Optimization of
marketing campaigns
Identify underperforming channels
or strategies, and tweak campaigns
for better results.
Improved customer experience
Get a clear picture of how customers interact with your brand across multiple touchpoints, and optimize the journey for seamless conversions.
Accurate budget allocation
Distribute your marketing budget efficiently across channels (eg, organic vs paid, Facebook vs Google) based on their contribution to conversions.
Attribution models you can rely on
First Click
Attribution
Last Click Inorganic Attribution
Last Click Non Direct Attribution
Linear
Attribution
Linear Non Direct Attribution
Related Articles
Why attribution is key to scaling performance marketing in eCommerce
Attribution narrows down the common denominator to calculate Marketing Return on Investment (ROI). If you are able to determine who clicked which channel and what touch points before conversion, you would know the monetary cost of that marketing endeavor.
How can Graas help you improve eCommerce attribution?
62% of businesses think data to support cross-channel decision-making is broken. Graas, however, brings data from all the channels together in real-time and makes it analysis-ready. And because there’s no human intervention, your data will support cross-channel attribution tracking seamlessly.
Attribution models: which channel would you give credit to?
A customer today goes through an entire online journey- before they make a purchase from your brand, they may encounter several types of communication and ads from you along the way to conversion. Marketers aim to determine what actions or elements impact purchasers' decisions, and attribution models are a key part of that.
5 Ways to improve attribution for your eCommerce business
eCommerce attribution would’ve been so much easier if customers converted every time they clicked on an ad. But this is not the case. They might discover you through an ad, then come across you again through organic socials, and when you think you’ve lost them, they purchase a product by directly visiting your online store.
6 Biggest challenges in
eCommerce attribution
eCommerce attribution is a complex process that comes with various challenges. Despite its significance, implementing an accurate attribution model is easier said than done.
The biggest challenge in eCommerce attribution comes from the unpredictable behavior of customers, who interact with an unlimited number of touchpoints before making a purchase.
Google ads vs. Facebook ads:
best marketing channel for your eCommerce
Google Ads reaches over 90% of internet users worldwide, while Facebook Ads boasts an impressive reach of 3.065 billion active users monthly.
Given limited time and budget, it’s crucial to determine which platform will provide the highest return on investment (ROI) and help you achieve your business goals more efficiently.
