Business Analytics
Detailed analysis for
deeper understanding
Relying on instincts and gut feelings for decision-making is inherently risky, particularly in the competitive landscape of eCommerce, where customers have an abundance of choices. For brands, making data-driven decisions is essential—replacing assumptions with actionable insights.
Graas’ business analytics tool helps you dive deep into your business metrics.
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Compare metrics across channels, stores, and products. Gain a comprehensive view of how your performance varies across different segments of your business.
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Analyze the impact of key metrics on revenue. Understand how factors like traffic, conversion rate, and average order value influence your bottom line and uncover opportunities for optimization.
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Compare current and past sales performance. Benchmark your current performance against historical data to identify trends and measure progress.
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Evaluate performance through multiple views. Use flexible perspectives to analyze your data and extract meaningful insights tailored to your needs.
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Leverage AI. Access actionable insights and personalized recommendations to fine-tune your strategies and drive growth.
Track the metrics that matter to you
Top Channels
Top Categories
Top Stores
Top Events
Top SKUs
Top Months
Error Prone
The manual process of collecting and consolidating data is prone to errors.
Consistency & Accuracy
Difficult to maintain consistency in formats, align terminology and ensure accuracy.
Unlock growth with
the eCommerce equation
Ecommerce is complex with many moving parts—channels, orders, catalogs, inventory, organic traffic, paid traffic, and more.
The eCommerce equation
What if you could manage it all with mathematical precision? Imagine having a formula that breaks down your business, tracks the key metrics that matter, and helps you confidently navigate the challenges of the eCommerce landscape.
Enter the eCommerce equation.
This simple yet powerful formula encapsulates the critical metrics that drive revenue generation in eCommerce. By understanding each variable and their interplay, brands can uncover valuable insights and chart a clear, strategic path forward.
Related Articles
Business Deep Dive: Using the eCommerce equation for decision-making
Making decisions based on instincts and gut feelings can be risky, especially in eCommerce where customers have abundant choices. It becomes crucial for brands to rely on data-driven insights rather than assumptions, as one wrong decision is all it takes to lose customers.
