Marketing Analytics
Data driven insights to maximize campaign performance and ROI
As businesses invest millions of dollars in advertising and marketing, it's crucial to understand what strategies are effective and which ones aren't.
Graas’ marketing analytics functionality offers eCommerce brands comprehensive insights into campaign performance by consolidating data from multiple sources for a unified view across sales channels, marketplaces, and marketing platforms. It provides advanced analytics to uncover growth opportunities and make strategic decisions, maximizing ROI and keeping you ahead of the competition.
Transform your marketing with actionable insights and real-time analytics
Effective Budget Allocation
Identify the best-performing channels to ensure your budget delivers the highest return.
Better Performance Tracking
Monitor campaigns in real-time, enabling immediate strategy adjustments for maximum efficiency.
Improved Return on Investment
Continuously optimize campaigns to maximize the effectiveness and impact of every dollar spent.
The only tool to analyze every aspect of your marketing across all channels
CHANNEL COMPARISON
Effortlessly monitor multiple marketplaces or D2C channels along with their associated marketing channels, and track key metrics for each in detail.
KEYWORD ANALYSIS
Get in-depth insights into keyword performance in your ad campaign. Discover the difference between the keywords you’re bidding on and the terms users are actually searching for.
AD CAMPAIGN ANALYSIS
Analyze performance at the campaign or ad set level, and explore in-depth metrics specific to each campaign.
CREATIVE ANALYSIS
Gain a comprehensive understanding of how each creative performs in your ad campaign. Deep dive into detailed metrics for each creative, assessing their individual impact.
