eCommerce Performance & Business Metrics
Average Order Value (AOV)
The average amount spent per order by a customer.
Customer Lifetime Value
The total revenue a business can expect from a customer over their relationship.
Profit Margin
The percentage of revenue that remains after deducting costs.
Loss Leader Pricing
Selling a product at a loss to attract customers and encourage further purchases.
High-Potential Product
A product with strong growth potential but currently under-optimized.
Product Lifecycle
The stages a product goes through from introduction to decline.
Price Anchoring
Displaying a higher-priced item next to a lower-priced item to make the latter seem more valuable.
Ad Copy Performance
Evaluating different ad headlines, descriptions, and CTAs for effectiveness.
Net Revenue
The actual revenue after deducting returns, discounts, and commissions.
Product Bundling
Selling multiple products together at a discounted price to increase sales.
Churn Rate
The percentage of customers who stop purchasing or subscribing over a period.
Sales Velocity
The rate at which products are sold over a specific period.
Dynamic Pricing
Adjusting prices in real-time based on demand, competition, and other factors.
Low-Potential Product
A slow-moving product with low demand and sales.
Merchandising
Strategically displaying products to maximize sales and engagement.
Competitor Pricing Analysis
Monitoring competitor prices to adjust pricing strategies and remain competitive.
Product Category Performance
Analyzing sales across different product categories to identify best-sellers.
Cross-selling
Recommending related or complementary products to boost sales.
Gross Merchandise Value (GMV)
The total sales revenue from transactions before deductions like fees or discounts.
Seasonal Sales
Sales events tied to specific times of the year, like Black Friday or 11.11.
Hero Product
A top-performing product that drives significant sales.
Non-Performing Product
A product that generates little to no sales over time.
End-of-Life Products
Products that are discontinued or reaching the end of their sales cycle.
Product Performance Report
Reviewing top-selling, slow-moving, and non-performing products.
Supplier Performance Analysis
Measuring supplier reliability, lead times, and cost efficiency.
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Marketing & Ad Performance
Digital Marketing
Promoting products or services online through channels like SEO, social media, email, and ads.
A/B Testing
Comparing two versions of a webpage, ad, or email to determine which performs better.
Customer Acquisition
The process of attracting and converting new customers.
Competitor Analysis
Evaluating competitors' strengths, weaknesses, and strategies to gain a market advantage.
Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer.
Cost Per Impression (CPM)
The cost for 1,000 ad views in digital advertising.
Lookalike Audiences
Targeting new customers who share similar characteristics with existing ones.
Social Proof
Using customer testimonials, reviews, or endorsements to build trust.
Geo-targeting
Delivering ads based on a user’s location.
Referral Marketing
Encouraging customers to refer friends in exchange for rewards.
Keyword Analysis
Researching and evaluating search terms to optimize SEO and paid search performance.
Ad Placement Optimization
Testing different ad placements (Google Search, Display, YouTube, social media) for best performance.
Ad Creative A/B Testing
Comparing different visuals, formats, and messaging to find the best-performing creative.
Customer Win-Back Strategies
Implementing tactics to re-engage inactive customers.
eCommerce Strategy
A planned approach to growing an online business through marketing, sales, and operations.
Listing Optimization
Enhancing product listings with better keywords, images, and descriptions.
Brand Positioning
Defining how a brand is perceived in the market to differentiate it from competitors.
Affiliate Marketing
A performance-based marketing strategy where affiliates earn commissions for promoting products.
Customer Retention
Strategies to keep customers engaged and returning for repeat purchases.
Content Marketing
Creating valuable content to attract, engage, and convert potential customers.
Flash Sales
Time-limited promotions that create urgency to drive sales.
Click-Through Rate (CTR)
The percentage of users who click on an ad after seeing it.
Remarketing/Retargeting
Showing ads to users who have previously interacted with a brand or product.
Omnichannel Marketing
A seamless shopping experience across multiple channels (online, mobile, physical stores).
User-Generated Content (UGC)
Customer-created content like reviews, images, and videos that promote a brand.
FOMO Marketing (Fear of Missing Out)
Creating urgency through limited-time deals or exclusive products.
Cross-Channel Analysis
Comparing performance across different platforms like Facebook Ads, Google Ads, and marketplaces.
Marketing Mix Optimization
Adjusting the balance between paid, organic, and influencer marketing for maximum impact.
Audience Segmentation for Ads
Refining ad targeting by segmenting users based on behavior, demographics, and past purchases.
eCommerce Marketing
Strategies and tactics to drive traffic, engagement, and sales for online stores.
Cost Per Acquisition (CPA)
The cost of acquiring a customer through paid campaigns. Formula: Ad Spend ÷ Conversions.
Marketplaces' Ad Tools
Various advertising solutions provided by marketplaces.
Brand Awareness
The extent to which consumers recognize and recall a brand.
Upselling
Encouraging customers to buy a higher-end or upgraded version of a product.
Brand Loyalty
The tendency of customers to consistently buy from a specific brand.
Content Strategy
Planning, developing, and managing content to achieve business goals.
Cost Per Click (CPC)
The price paid for each click in a pay-per-click (PPC) ad campaign.
Ad Fatigue
A decline in ad performance due to repeated exposure to the same audience.
Influencer Marketing
Collaborating with influencers to promote products.
Marketing Mix
The combination of product, price, place, and promotion strategies.
Loyalty Programs
Rewarding customers with points, discounts, or perks to encourage repeat purchases.
Creative Analysis
Assessing the performance of ad creatives (images, videos, ad copy) based on engagement, CTR, and conversions.
SEO Performance Report
Evaluating organic traffic, keyword rankings, and search visibility.
Social Media Engagement Analysis
Measuring likes, shares, comments, and overall brand engagement.
Customer Retargeting Strategy
Optimizing remarketing efforts to win back previous visitors.
eCommerce SEO
Optimization strategies to improve an online store’s visibility in search engine results.
Sponsored Ads
Paid advertisements within marketplaces (e.g., Amazon Ads, Flipkart Ads).
Marketplace & D2C Website
Bounce Rate
The percentage of visitors who leave a website without taking any action.
Content Management System
A platform for creating, managing, and publishing digital content, like Shopify or WordPress.
Conversion Rate Optimization
Strategies to increase the percentage of visitors who convert into customers.
Landing Pages
Standalone web pages designed to capture leads or drive conversions.
Exit Intent Popups
Special offers triggered when a user is about to leave a website.
Cart Abandonment Analysis
Identifying reasons customers leave their carts without completing a purchase.
Sales Funnel Report
A breakdown of customer journey stages, from awareness to purchase.
Marketplace SKU Optimization
Tailoring product listings for better visibility across different platforms (Amazon, Shopee, Lazada).
eCommerce Websites
Online platforms where businesses sell products or services directly to customers.
eCommerce Integrations
Connecting various tools and platforms to enhance store functionality.
Fulfilled by Merchant (FBM)
The seller manages fulfillment independently.
Lightning Deals
Time-limited discounts on marketplaces.
Cart Abandonment Rate
The percentage of shoppers who add items to their cart but don’t complete the purchase.
Conversion Funnel
The journey customers take from awareness to purchase.
Customer Journey
The complete experience a customer has with a brand, from discovery to purchase and beyond.
Marketplaces
Online platforms like Amazon, Shopee, and Lazada where multiple sellers offer products.
Revenue Per Visitor (RPV)
The average revenue generated per website visitor.
Pricing Strategy Analysis
Assessing how different pricing models impact conversion rates and revenue.
Landing Page Optimization
Improving conversion rates by testing page layouts, CTAs, and content.
AI-Powered Personalization
Using machine learning to deliver customized recommendations to shoppers.
eCommerce Template
Pre-designed website layouts tailored for online stores to streamline setup.
Buy Box
The section on a marketplace product page where customers can 'Add to Cart' (Amazon/Flipkart).
Marketplace Commission
The fee charged by a marketplace per sale.
Checkout Process
The steps customers follow to finalize a purchase online.
Conversion Rate
The percentage of visitors who complete a desired action, like making a purchase.
Customer Journey Mapping
Visualizing the steps a customer takes when interacting with a brand.
D2C Website
A brand-owned eCommerce website that sells directly to consumers without intermediaries.
Average Session Duration
The average time users spend on a website.
Marketplace Performance Analysis
Comparing sales, conversions, and competition across platforms like Shopee, Lazada, and TikTok Shop.
Product Visibility Optimization
Enhancing product descriptions, images, and tags to improve search rankings.
Voice Commerce Optimization
Preparing eCommerce sites for voice search and smart assistant shopping.
eCommerce Platform
Software that enables businesses to create, manage, and operate online stores (e.g., Shopify, Magento).
Fulfilled by Amazon (FBA)
Amazon handles storage, packaging, and shipping for sellers.
Referral Fee
A percentage-based fee for listing products on marketplaces.
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eCommerce Analytics
Buyer Persona
A detailed profile of an ideal customer based on data and research.
Return on Ad Spend (ROAS)
Revenue earned for every dollar spent on advertising.
First-Touch Attribution
Giving credit to the first marketing interaction that introduced a customer to a brand.
Customer Segmentation
Grouping customers based on shared characteristics for targeted marketing.
Heatmaps
Visual representations of user interactions on a website, showing areas of high engagement.
Campaign Analysis
Evaluating the effectiveness of marketing campaigns using metrics like CTR, ROAS, and conversions.
Basket Analysis
Studying customer purchasing habits to identify frequently bought-together products for bundling or upselling.
eCommerce Performance Dashboard
A centralized platform to track GMV, conversion rates, AOV, and customer retention.
Email Marketing Performance
Tracking email open rates, click rates, and conversion rates.
AI-Powered Demand Forecasting
Using predictive analytics to anticipate future sales trends.
eCommerce Metrics
Key performance indicators (KPIs) used to measure an online store’s success, such as conversion rate and AOV.
Stock Keeping Unit (SKU)
A unique identifier assigned to each product variant for tracking inventory.
Personalization
Tailoring marketing messages and product recommendations based on user data.
Last-Touch Attribution
Assigning credit to the final touchpoint before a conversion.
Churn Analysis
Identifying reasons why customers stop buying and finding ways to reduce churn.
Net Promoter Score (NPS)
A measure of customer loyalty based on their likelihood to recommend a brand.
Finance Analysis
Examining financial data (revenue, profit margins, expenses) to assess eCommerce business profitability.
Marketing Dashboard
A real-time view of key marketing metrics, including ad performance, attribution, and ROAS.
Multi-Touch Attribution Report
Analyzing the impact of different marketing touchpoints in driving conversions.
Demand-Based Restocking
Using data analytics to reorder products based on demand trends.
eCommerce Analytics
Data insights that help businesses track performance, customer behavior, and sales trends.
Key Performance Indicators (KPIs)
Metrics that measure eCommerce success, such as conversion rate and AOV.
Return on Investment (ROI)
The profitability of an investment, calculated as net profit divided by investment cost.
Attribution Model
A framework for determining how credit for conversions is assigned to different marketing channels.
Multi-Touch Attribution
Distributing credit across multiple touchpoints in the customer journey.
Cohort Analysis
Analyzing customer groups with shared characteristics to understand behavior over time.
Customer Satisfaction Score (CSAT)
A metric that measures how satisfied customers are with a product or service.
Demand Forecasting
Predicting future product demand based on historical data and market trends.
Business Intelligence Dashboard
A comprehensive report combining sales, marketing, and finance insights for data-driven decisions.
ROAS Optimization
Adjusting bids and budget allocation to improve return on ad spend.
Data-Driven Pricing Strategies
Leveraging real-time insights to adjust pricing dynamically.
eCommerce Data
Information collected from an online store, including sales, customer insights, and marketing performance.
eCommerce Industry & Trends
eCommerce Solutions
Tools and services designed to help businesses sell products online efficiently.
eCommerce Store
A digital shop where customers can browse and purchase products online.
eCommerce Trends
Emerging innovations and consumer behaviors shaping the future of online shopping.
eCommerce Brand
A business that sells its products primarily through online channels.
B2B & Wholesale
MOQ (Minimum Order Quantity)
The smallest quantity a buyer must purchase.
Wholesale Price
The discounted price for bulk buyers.
Distributor Margins
The profit earned by distributors per sale.
Bulk Discounts
Price reductions for large orders.
Private Labeling
Selling products under a retailer’s brand name.
Request for Quotation (RFQ)
A formal request for pricing from suppliers.
White Labeling
Generic products sold under multiple brand names.
Customer Behavior & Experience
Call-to-Action
A prompt encouraging users to take a specific action, like "Buy Now" or "Sign Up."
Retention Rate
The percentage of customers who make repeat purchases over time.
Customer Profile
A summary of a customer’s demographics, behavior, and preferences.
Subscription Model
A business model where customers subscribe for recurring orders.
Customer Reviews
Feedback from customers that influences buying decisions and brand credibility.
Product & Inventory Management
Product Assortment
The variety of products a retailer offers to customers.
Limited Drops
Exclusive product launches in limited quantities.
Parent SKU
A base product listing that includes multiple variations (e.g., sizes, colors).
Seller SKU (Stock Keeping Unit)
A unique identifier for each product variant.
Child SKU
A specific variation of a parent product with unique identifiers.
Inventory Turnover Rate
The rate at which stock is sold and replaced.
Logistics & Fulfillment
Dropshipping
A retail model where a store sells products without holding inventory, relying on third-party suppliers for fulfillment.
Logistics
The management of warehousing, shipping, and delivery processes in eCommerce.
Stock Rotation
Managing inventory to ensure older stock is sold before newer stock.
SKU Performance Analysis
Reviewing individual SKU sales, stock levels, and profitability.
SKU Rationalization
Removing underperforming products to improve inventory efficiency.
3PL (Third-Party Logistics)
Outsourcing fulfillment to logistics companies.
NDR (Non-Delivery Report)
A report of failed deliveries.
First Mile Delivery
The movement of goods from the seller to a logistics provider.
Reverse Logistics
The process of managing returns.
Fulfilment
The process of storing, packing, and shipping customer orders.
Sell-through Rate
The percentage of inventory sold compared to the total available stock within a period.
Buy Now, Pay Later (BNPL)
Allowing customers to split payments over time without interest.
Stock Optimization
Ensuring the right stock levels to prevent overstocking or stockouts.
Dynamic Inventory Allocation
Reallocating stock between online and offline stores based on demand.
4PL (Fourth-Party Logistics)
A supply chain integrator managing multiple logistics providers.
Delivery SLA
The agreed-upon delivery time frame.
Mid Mile Delivery
The movement from warehouses to distribution centers.
E-Way Bill
A digital document for inter-state goods movement in India.
Inventory
The stock of goods a business holds for sale.
Order Fulfillment Rate
The percentage of successfully processed and shipped orders.
Product Assortment Analysis
Evaluating product selection to optimize inventory mix and maximize sales.
Seasonal Product Planning
Forecasting and stocking up on high-demand seasonal products.
eCommerce Fulfillment
The process of storing, packing, and shipping online orders to customers.
On-Time Delivery Rate (OTD)
Percentage of orders delivered within the promised time.
Shipping Cutoff Time
The deadline for processing same-day orders.
Last Mile Delivery
The final leg of delivery to the customer.
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Payment & Transactions
Cash on Delivery (COD)
A payment method where customers pay upon delivery.
COD Reconciliation
Settling cash payments collected by logistics partners.
Net Payment Terms
Payment schedules for B2B transactions.
Trade Credit
Credit terms extended to B2B buyers.
