According to PwC, 73% of customers consider their experience a key factor when making purchasing decisions.
But how can you improve the customer experience if you aren’t fully aware of what affects it and how each element contributes?
Every eCommerce business generates vast amounts of data, but raw numbers alone won’t reveal the whole story. Effective eCommerce reporting depends significantly on building dashboards that are not just data-rich but intuitive and insightful.
That’s where Graas, an all-in-one eCommerce analytics platform, comes in. It transforms data into actionable insights, helping you identify hidden trends, track KPIs, and ultimately optimize the customer journey.
In this blog, we’ll discuss why Graas is the only analytics platform you need to address your eCommerce dashboard and reporting challenges.
Let’s dive right in!
Why do eCommerce marketing managers need eCommerce reporting tools?
eCommerce reporting provides a clear picture of how your business is performing. It's not just about tracking sales numbers but also about understanding the customer journey, marketing effectiveness, product performance, and overall operational efficiency.
If your eCommerce dashboards are not robust, chances are you’re flying blind in this highly competitive industry.
Let’s look at some key reasons why Graas’ eCommerce dashboard and reporting tools are essential for both marketing and business managers:
Campaign Performance: Marketing managers can assess the performance of various campaigns across marketplaces, marketing channels & websites in real-time, making it easier to allocate resources effectively and maximize ROI.
Sales Trends: You can identify best-selling products, peak buying times, and seasonal trends, allowing you to adjust inventory and marketing strategies accordingly.
Customer Segmentation: Reporting tools to break down customer data into specific segments, helping to personalize marketing and product offerings.
Revenue and Profitability Insights: Track revenue streams and profit margins across platforms to make informed decisions on pricing, product lines, and marketing efforts.
Operational Efficiency: Pinpoint bottlenecks in logistics, order fulfillment, and inventory management, helping you optimize operations.
Real-Time Decision Making: With Graas’ dashboards updating in real-time, you can react quickly to market changes or emerging trends, giving your business a competitive edge.
How can Graas help you with eCommerce business reports?
Now, we are clear about one thing — if the eCommerce reports are not up to the mark, making data-driven decisions would be tough. And this is where Graas comes in with its automated and accurate eCommerce dashboards. Let’s see how it can help you:
1. Sales dashboard
Let’s say you're managing the revenue side of the business, Graas offers advanced sales dashboards that go beyond traditional metrics.
With Graas, you can track not just sales volume but insights like Gross merchandise value (GMV), average order value (AOV) across customer segments, and detailed revenue attribution by channel.
For eCommerce managers, understanding SKU-level performance and contribution margins becomes effortless, helping you identify which products are driving the most profitability—not just sales.
This is just the dashboard side of Graas. There’s a whole another predictive analytics side to it, where Graas forecasts future sales trends based on historical data, helping you make data-driven decisions.
2. Marketing dashboard
Graas' marketing dashboard delivers high-level performance insights, essential for marketing managers who want to go beyond vanity metrics like impressions or clicks.
You can measure the actual ROI of your marketing campaigns through precise multi-touch attribution models. The dashboard provides real-time data on customer acquisition costs (CAC), and tracks the effectiveness of each marketing channel.
Graas helps you identify the most profitable customer segments and create personalized marketing campaigns tailored to their behavior.
With advanced A/B testing capabilities, you can compare marketing strategies and optimize your customer funnel in real time, ensuring you’re always investing in what drives conversion and revenue growth.
3. Finance dashboard
Graas' finance dashboard offers the insights needed to optimize profitability. It goes beyond basic financial metrics, providing a clear breakdown of reconciled revenue, returns, shipping revenue, and expenses—all in real-time.
With Graas, you can easily monitor Net Merchandise Value (NMV) and identify areas where revenue is unreconciled, ensuring that no financial discrepancies are left unchecked.
Graas' finance dashboard doesn't just track financial performance—it enables businesses to dive deeper into profitability, automate financial reporting, and forecast future expenses based on historical trends. It displays data visually, like gains after accounting for expenses and gives the clarity needed to make data-driven financial decisions.
Note: Graas’ dashboards are not limited to sales, marketing or finance — you can also create a customized dashboard to analyze or find correlations between sales and marketing. Anything that you think has a significant impact on your business can be analyzed with Graas’ eCommerce reporting tools.
4 Benefits of building eCommerce reports with Graas
Traditional methods, often involving manual data collation and spreadsheet-driven analysis, are not only time-consuming but inefficient.
When you weigh the cost-benefit of these old-school methods, the return on investment (ROI) rarely justifies the time and effort spent, especially now when most of the things can be automated with AI.
This is where Graas makes all the difference. It eliminates the inefficiencies of traditional reporting. Let’s explore why Graas is the only eCommerce analytics solution you need.
1. Comprehensive data collation in real-time
One of the most significant challenges of eCommerce reporting is collecting and integrating data from multiple sales and marketing channels.
With Graas, this process becomes seamless. Graas integrates with all major platforms—Amazon, Flipkart, Lazada, Google Analytics, Meta Ads, and more—to fetch real-time data.
It eliminates human error, ensuring your data is not just timely but also accurate. This means no more manually pulling data and risking errors; with Graas, you can trust that your reports reflect the latest information.
Timely insights allow you to implement changes swiftly, maximizing the impact of your decisions.
2. Customizable dashboard with chart builders
Graas' dashboard is both comprehensive and customizable, catering to specific needs depending on your role in the business.
If you're a sales or a data- driven marketing manager, you’ll appreciate the pre-built templates that offer insights into key performance indicators (KPIs) right out of the box.
But what sets Graas apart is its chart builder. You can combine different metrics or create custom charts to get a deeper understanding of your specific concerns. This flexibility means you're not bound by pre-designed templates—you can build a dashboard from scratch that tracks exactly what you need, whether it's inventory performance, conversion rates, or customer retention. With Graas, you have the freedom to deep-dive into data that is relevant to you.
3. AI analytics that go beyond the surface
Most eCommerce analytics platforms stop at presenting data in the form of charts and numbers, leaving the interpretation up to you.
Graas, however, goes a step further by offering AI-powered analytics that provide actionable insights.
For example, if you're a marketing manager, Graas’ root cause analysis can help identify the specific campaigns or customer segments that are underperforming. It doesn't just tell you that conversions are down—it pinpoints why.
For business managers, the predictive analytics feature, using historical data, can forecast future trends, helping you stay ahead of the curve. This intelligence turns data into a strategic tool for growth.
4. Easy-to-interpret dashboards and reports
Complex data can often be overwhelming, especially when you're trying to make quick decisions.
Graas simplifies this by organizing metrics in a clear hierarchy and color-coding key performance areas.
For example, green represents areas where you're overperforming, while red indicates problem areas. This color-coding system, combined with a structured layout, means that one glance at the report is all it takes to understand what’s working and what’s not.
Whether you're looking at sales performance, customer acquisition costs, or operational efficiency, Graas makes it easy to interpret data and act fast.
Supercharge Your Sales with Graas’ Powerful Dashboards
Data is the driving force behind informed eCommerce decisions that lead to growth. Traditional methods of reporting simply can’t keep up with the complexity and speed of modern eCommerce operations.
Graas offers a solution that not only simplifies your reporting but empowers you with real-time data, customizable dashboards, AI-driven insights, and easy-to-interpret reports. It’s a comprehensive eCommerce analytics platform designed to give you the edge in managing your sales and marketing efforts, ultimately improving your revenue and profitability.
If you’re ready to leave inefficiencies behind, Graas is the only tool you need.
Why wait? Sign up for a 30-day free trial today!
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